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Russian Fashion Through Film (3 of 3) Perestroika: Style Supply and Logomania

Gorbachev’s Perestroika and Glasnost brought the country to a state of economic chaos, but lifted up foreign trend restrictions and allowed cooperative businesses. Military deployment in Afghanistan ended. People were strongly doubting the values of the past, but future ideals were also unclear.

We will discuss the fashion trends and inspirations of the time by exploring a range of movies from Little Vera (1988 ) to Intergirl (1991). Fashion trends in movies and on-screen heroines are very reflective of the changing Perestroika society: bright and rebellious, statement accessories, a desire for luxury and brands, as well as imported garments heavily influencing people’s choices.

After studying at the illustrious London College of Fashion, Natasha Vinnikova stepped into the fashion world working backstage at London Fashion Week, with retailers producing look boooks, and for world famous magazines such as Elle Russia, Rutage and Vogue Italia. She has also had the pleasure of working with Olympic athletes and some of the country's best hair stylists as part of the British Hairdressing Awards. Despite her fashion background, Natasha is also business minded and holds an MBA. Natasha is a member of the Federation of Image Professionals International.

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